Meet the Founders
CEMAL YILDIZ
With nearly 30 years of profound experience in the beauty and personal care industry, Cemal Yıldız has laid the foundations of BLACK & WHITE COSMETICS through his vast professional expertise and strong leadership. As the founder of the renowned My Works Hair Salon, he has spent decades at the forefront of the industry, mastering the arts of hair styling and business management. Throughout his career, Cemal Yıldız has consistently prioritized service quality and customer satisfaction. His unwavering passion for the industry and his meticulous attention to detail are the driving forces behind our brand. At BLACK & WHITE COSMETICS, this legacy of expertise ensures that every product we bring to the US market meets the highest standards of professional excellence.
SEVCAN ZENGIN
As a co-founder of BLACK & WHITE COSMETICS, Sevcan Zengin is the strategic force orchestrating our brand’s financial integrity and growth. With a distinguished career spanning over 20 years in executive finance, she possesses an unparalleled ability to see the visionary potential beyond the numbers.
By merging her financial expertise with the aesthetic elegance of the beauty industry, Sevcan brings a unique balance to our leadership team. She has meticulously built our US operations on a foundation of transparency, believing that excellence should be as clear as our brand’s name. Under her guidance, BLACK & WHITE COSMETICS stands as a hallmark of trust, stability, and enduring professional brilliance.
About
BLACK & WHITE COSMETICS
Defining the Contrast, Redefining Beauty.
In a world where beauty choices can be overwhelming and promises are often blurred, BLACK & WHITE COSMETICS stands for clarity. We believe that choosing the right products should be as clear as black and white—simple, honest, and uncompromising in quality.
Born in the heart of the USA, our company is dedicated to bridging the gap in the market. We bring you an exclusive selection of high-performance hair products that have yet to be discovered by the American consumer.
Why Choose Us?
We don’t just follow trends; we introduce the unseen. By identifying gaps in the current market, we curate unique formulas that offer professional results you won't find on average shelves.
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Clarity & Transparency: Our name is our philosophy. We are transparent about what we offer and bold about the results we deliver.
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Beyond the Market: We go beyond existing options to bring a touch of uniqueness to your bathroom vanity and makeup kit—introducing professional-grade products previously unavailable in the USA.
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Curated Excellence: Every product in our collection is handpicked to represent the sophisticated, modern contrast that our brand embodies.
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Experience BLACK & WHITE COSMETICS. Step away from the ordinary and discover a new standard of beauty that is refined, exclusive, and—above all—clear.
